Yearly archives of “2009

Through London with the DwI goggles on

Through London with the DwI goggles on

As I’ve admitted before, having the idea of ‘design that’s intended to influence behaviour’ on my mind a lot of the time does sometimes lead to seeing everything with that filter in place: [It’s] a kind of conspiracy bias, ascribing to design intent that which […]

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Three quotes from clever people

Three quotes from clever people

“Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the […]

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Persuasion for peace

Persuasion for peace

Influencing individual people’s behaviour often seems to be about mundane or trivial things, such as choosing one type of magazine subscription over another, or using less shower gel in a hotel bathroom. But if we’re honest, it’s only in aggregate that behaviour change is going […]

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Design for Conversion

Design for Conversion

Design for Conversion: The Mobile Edition – taking place on 11th of December in Amsterdam – looks like a great conference. Organised by Arjan Haring, it’s described as “a mashup of persuasive design, principles of persuasion and evidence based marketing” and brings together user experience […]

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Thoughts on the ‘fun theory’

Thoughts on the ‘fun theory’

The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]

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What’s been going on recently

What’s been going on recently

RSA Design Directions 2009/10 The RSA’s 2009/10 Design Directions competition has been launched, which means up and down the country there are design students and new graduates working on one of the pretty wide selection of briefs. Given the RSA’s aim of ‘removing barriers to […]

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Some interesting projects (Part 2)

Some interesting projects (Part 2)

Following on from Part 1, here are a couple more very interesting student projects linking design and behaviour. This time, both involve providing feedback on the impact or costs of everyday behaviours in order to get people to think. Tim Holley’s Tio project, developed in […]

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Greengaged 2009

Greengaged 2009

Been a little busy round here, continuing for the next week or so, but in the meantime I thought I’d share a post I was invited to write for Greengaged, the fantastic programme of events at the Design Council on sustainability, which took place this […]

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Design for Persuasion, 1st October, Brussels

Design for Persuasion, 1st October, Brussels

On 1st October I’ll be talking about How to influence user behaviour: Design with Intent at the Design for Persuasion event in Brussels, alongside some great speakers including BJ Fogg, Richard Sedley and Christel De Maeyer. There are still some last-minute tickets available. Here’s a […]

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September workshop sessions: invitation

September workshop sessions: invitation

As part of my PhD I’m testing different variants of the Design with Intent toolkit with designers (and design students) to find out how well different configurations work when a designer’s faced with a brief about influencing user behaviour: how useful are the ideas in […]

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Some interesting projects (Part 1)

Some interesting projects (Part 1)

I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part […]

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A survey for designers: more books to win

A survey for designers: more books to win

Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing. I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about […]

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