All posts filed under “advertising

Thoughts on the ‘fun theory’

Thoughts on the ‘fun theory’

The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]

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Persuasion & control round-up

Persuasion & control round-up

New Scientist: Recruiting Smell for the Hard Sell Samsung’s coercive atmospherics strategy involves the smell of honeydew melon: THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, […]

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Detailing and retailing

Detailing and retailing

The dazzle painting of HMS Furious, c. 1918. Image from A Gallery of Dazzle-Painted Ships A couple of weeks ago we looked at casino carpet design – a field where busy, garish graphic design is deliberately employed to repel viewers, and direct their attention somewhere […]

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In default, defiance

In default, defiance

‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this […]

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Pier pressure

Pier pressure

   Deliberately routing users via a longer or more circuitous route is found in many forms (with a variety of intentions) from misleading road signs, to endless click-through screens, splitting up articles, periodic rearrangement of supermarket shelves, and so on. This kind of forcing function […]

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Cleaning up with carpets

Cleaning up with carpets

Following the recent post looking at aspects of casino and slot machine design, in which I quoted William Choi and Antoine Sindhu’s study – “[Casino] carpeting is often purposefully jarring to the eyes, which draws customers’ gaze upwards toward the machines on the gambling floor” […]

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Normalising paranoia

Normalising paranoia

This is brilliant. Chloë Coulson, Erland Banggren and Ben Williams, three Ravensbourne graduates, have put together a project looking at the “culture of fear”, the media’s use of this, and how it affects our everyday state of mind. The outcome is a catalogue, WellBeings™ [PDF […]

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Portioning blame

Portioning blame

McDonald’s, Toledo, Ohio, 1967. Image from DRB62 on Flickr. We’ve looked previously at the effect of portion/packaging sizes as a ‘choice of default’ architecture of control, and I’m aware that I have not yet reviewed Dr Brian Wansink‘s excellent Mindless Eating, which examines this and […]

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Coercive atmospherics reach the bus shelter

Coercive atmospherics reach the bus shelter

Jonathan Zittrain discusses scented advertising in bus shelters: the California Milk Processor Board recently tried a campaign with chocolate-chip cookie-scented “aromatic strips”, intended to provoke a thirst for milk, in San Francisco before having to remove them after allergy/chemical sensitivity concerns. The use of scent […]

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Coincidence?

Coincidence?

A few minutes ago I was playing a track in Winamp, with Gmail open in an Opera window, and on refreshing Gmail, the Google ‘web clip’ at the top of the inbox display contained the same phrase, ‘jet stream’, as the track. Is that merely […]

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Partial vs full feeds

Partial vs full feeds

Fullfeeds.com is “a petition against intentionally disabled feeds”: Isn’t RSS about convenience? Wouldn’t you prefer to see entire texts in your feeds, rather than just summaries? Support the cause, sign the petition below. While I’ve signed the petition, I’m not sure to what extent partial […]

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A couple of stories from the Consumerist

A couple of stories from the Consumerist

“Is Sylvester Stallone Taking Over Your TV?” – anecdotal suggestion that some digital video recorders may be attempting to ‘push’ certain movie franchises in the run-up to release by recording (unrequested) previous titles in a series, or with the same actors. Well, this is totally […]

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How much are bored eyeballs really worth?

How much are bored eyeballs really worth?

We’ve discussed deliberately splitting up articles to increase page views before – inspired by Jason Kottke – with some very insightful comments, but the technique used by the free file-hosting site Putfile goes way beyond simply inconveniencing the user. Most free hosting sites require multiple […]

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