New Scientist: Recruiting Smell for the Hard Sell Samsung’s coercive atmospherics strategy involves the smell of honeydew melon: THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, […]
All posts filed under “Branding”
What’s happened to the website?
Unless you always read via RSS, you’ve probably noticed that this site’s changed a bit in the last few days. It has a new style, new layout and even a pretentious/over-complex new name: fulminate // Architectures of Control. Why have I done this?
Forcing functions designed to increase product consumption
A few days ago, Tim Quinn of Dangerous Curve posted an interesting observation on the Simple Control in Products page: “This may not be what you had in mind, but I immediately thought of such things as toothpaste pumps that ‘meter’ use to insure the […]
Friend or foe: Battery-authentication ICs?
Via MAKE, an article from Electrical Design News looking at lithium battery authentication chips in products such as phones and laptops, designed to prevent users fitting ‘non-genuine’ batteries. Now, the immediate response of most of us is probably “razor blade model!” or even “stifling democratic […]