All posts filed under “Branding

Persuasion & control round-up

Persuasion & control round-up

New Scientist: Recruiting Smell for the Hard Sell Samsung’s coercive atmospherics strategy involves the smell of honeydew melon: THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, […]

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What’s happened to the website?

What’s happened to the website?

Unless you always read via RSS, you’ve probably noticed that this site’s changed a bit in the last few days. It has a new style, new layout and even a pretentious/over-complex new name: fulminate // Architectures of Control. Why have I done this?

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Friend or foe: Battery-authentication ICs?

Friend or foe: Battery-authentication ICs?

Via MAKE, an article from Electrical Design News looking at lithium battery authentication chips in products such as phones and laptops, designed to prevent users fitting ‘non-genuine’ batteries. Now, the immediate response of most of us is probably “razor blade model!” or even “stifling democratic […]

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