All posts filed under “Hidden persuaders

Portioning blame

Portioning blame

McDonald’s, Toledo, Ohio, 1967. Image from DRB62 on Flickr. We’ve looked previously at the effect of portion/packaging sizes as a ‘choice of default’ architecture of control, and I’m aware that I have not yet reviewed Dr Brian Wansink‘s excellent Mindless Eating, which examines this and […]

Dishonourable discharge?

Dishonourable discharge?

Long overdue, I’m currently reading Bruce Schneier‘s excellent Beyond Fear, and realising that in many ways, security thinking overlaps with architectures of control: the goal of so many systems is to control users’ behaviour or to deny the user the ability to perform certain actions. […]

In default, defiance

In default, defiance

‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this […]

Detailing and retailing

Detailing and retailing

The dazzle painting of HMS Furious, c. 1918. Image from A Gallery of Dazzle-Painted Ships A couple of weeks ago we looked at casino carpet design – a field where busy, garish graphic design is deliberately employed to repel viewers, and direct their attention somewhere […]

Pier pressure

Pier pressure

   Deliberately routing users via a longer or more circuitous route is found in many forms (with a variety of intentions) from misleading road signs, to endless click-through screens, splitting up articles, periodic rearrangement of supermarket shelves, and so on. This kind of forcing function […]

Cleaning up with carpets

Cleaning up with carpets

Following the recent post looking at aspects of casino and slot machine design, in which I quoted William Choi and Antoine Sindhu’s study – “[Casino] carpeting is often purposefully jarring to the eyes, which draws customers’ gaze upwards toward the machines on the gambling floor” […]

Normalising paranoia

Normalising paranoia

This is brilliant. Chloë Coulson, Erland Banggren and Ben Williams, three Ravensbourne graduates, have put together a project looking at the “culture of fear”, the media’s use of this, and how it affects our everyday state of mind. The outcome is a catalogue, WellBeings™ [PDF […]

Changing behaviour: water meter taps

Changing behaviour: water meter taps

Three student projects on show at Made in Brunel earlier this month took the idea of moving the function of a water meter to the tap (faucet) itself, to act as a ‘speedometer‘ and thus encourage users to reduce their water usage (or wastage). The […]

Ticket off (reprise)

Ticket off (reprise)

Last year we looked at the way that the pricing structure of no-change-given ticket machines is often – apparently – designed to lead to overpayment, and I posed the question of whether councils/car park operators actually draw up their budget based on a significant proportion […]

Bad profits

Bad profits

The Gillette Sensor Excel not only comes with a dummy blade, it also only comes with two out of five possible blade slots filled. Images from Sevenblock on Flickr. The razor-blade model in general is something of an old chestnut as far as architectures of […]

Making exercise cooler

Making exercise cooler

Main image and above right: Snowdown aesthetic model; below right: Snowdown functional test rig prototype. Snowdown, by Matthew Barnett, is fantastic. Powered by a child exercising, moving the handle, it crushes ice cubes and compacts them to make snowballs. There are a lot of kids […]

The Terminal Bench

The Terminal Bench

Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch: Flying from the new Heathrow Terminal 5 and facing a lengthy delay? […]