All posts filed under “Marketing

Shaping behaviour: Part 2

Shaping behaviour: Part 2

Speedometer, rev counter and fuel and temperature gauges on the dashboard of my 1992 Reliant Scimitar SST. Photo taken on B1098 alongside Sixteen Foot Drain, Isle of Ely, England. In part 1 of ‘Shaping behaviour’, we took a look at ‘sticks and carrots’ as approaches […]

Coercive atmospherics reach the bus shelter

Coercive atmospherics reach the bus shelter

Jonathan Zittrain discusses scented advertising in bus shelters: the California Milk Processor Board recently tried a campaign with chocolate-chip cookie-scented “aromatic strips”, intended to provoke a thirst for milk, in San Francisco before having to remove them after allergy/chemical sensitivity concerns. The use of scent […]

The fight back: loyalty card subversion

The fight back: loyalty card subversion

It’s inevitable that for every attempt to cajole or impose control on users, there will be some people who seek to avoid or circumvent it. As Crosbie Fitch put it in a recent comment, “humans are designed to explore the parameters of their environment and […]

The secret

The secret

“The secret to getting ahead in the 21st century is capitalizing on people doing what they want to do, rather than trying to get them to do what you want to do.” (Glenn Reynolds of Instapundit.com, in a Wired article quoted at the Public Journalism […]

Behaviour shaping round-up

Behaviour shaping round-up

The legendary Rob Cockerham looks at the Point of Sale Trail in Fry’s Electronics, Sacramento. Shoppers queuing for the checkouts are routed through a maze of aisles densely packed with impulse products: “At any point in the line, approximately 280 different products are within view, […]

Teaching customers a lesson

Teaching customers a lesson

Seth Godin talks about companies that try to teach their customers a lesson: “Either you’re going to make someone happy or you’re not… Here’s the short version: If you try to teach a customer a lesson, you’ve just done two things: a. failed at teaching […]

Creating false memories

Creating false memories

An interactive camera demo from Corporate Communications, Inc. Clive Thompson writes about some interesting research [PDF] by Ann Schlosser at the University of Washington into how the use of interactive product demonstrations on websites can produce “false memories” of product capabilities, compared with more conventional […]

Tearstrip-tease

Tearstrip-tease

Alexander Freitas of the Infinity Squared blog notes the difficulties with frustrating tear-strips on packaging, and, comparing an easier-to-open pack from one manufacturer with a difficult tearstrip from another, suggests (somewhat along the lines of ‘Forcing functions designed to increase product consumption‘), that the company’s […]

Packet switching

Packet switching

Both Dr Tom Stafford (co-author of the fantastic Mind Hacks book & blog) and Gregor Hochmuth (creator of FlickrStorm, an improved Flickr search system) have been in touch suggesting packaging/portion sizes as a significant everyday architecture of control, (or at least an aspect of design […]

Objects in mirror are wider than they appear

Objects in mirror are wider than they appear

This is an interesting story. Robert Kilroy-Silk (above) currently an independent MEP, has raised the issue in the European Parliament of intentionally distorting mirrors in clothes stores, specifically Marks & Spencer: Marks and Spencer has said it is mystified by a claim by MEP Robert […]