Most people, for most of their day, are trying to get by. Every day is essentially a series of problems, some minor, some major, some requiring more thought than others. Some we care a lot about; some we wish we didn’t have to. Some are […]
All posts filed under “Choice Architecture”
If…
(introducing behavioural heuristics) EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using […]
dConstructing a workshop
A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the […]
dConstruct workshop: Influencing behaviour: people, products, services and systems
I’m running a workshop on Wednesday 31st August at dConstruct 2011 in Brighton, and I thought it would be worthwhile explaining in a bit more detail what it’s about, and what we’ll be doing. Here’s the summary from the dConstruct website: Whether we choose to […]
frog design on Design with Intent
Robert Fabricant of frog design — with whom I had a great discussion a couple of weeks ago in London — has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ — which tackles […]
Eight design patterns for errorproofing
Go straight to the patterns One view of influencing user behaviour – what I’ve called the ‘errorproofing lens’ – treats a user’s interaction with a system as a set of defined target behaviour routes which the designer wants the user to follow, with deviations from […]
Salt licked?
UPDATE: See the detailed response below from Peter of Gateshead Council, which clarifies, corrects and expands upon some of the spin given by the Mail articles. The new shakers were supplied to the chip shop staff for use behind the counter: “Our main concern was […]
The asymmetry of the indescribable
Like the itchy label in my shirt, there’s something which has been niggling away at the back of my mind, ever since I started being exposed to ‘academic fields’, and boundaries between ‘subjects’ (probably as a young child). I’m sure others have expressed it much […]
Richard Thaler at the RSA
Richard Thaler, co-author of Nudge (which is extremely relevant to the Design with Intent research), gave a talk at the RSA in London today, and, though only mentioned briefly, he clearly drew the links between design and behaviour change. Some notes/quotes I scribbled down:
Nudges and the power of choice architecture
An ‘advance uncorrected page proof’ of Nudge I managed to get off Abebooks. Thanks to Hien Nguyen for the photo. Nudge, by Richard Thaler and Cass Sunstein, is a publishing sensation of the moment, no doubt helped by Thaler’s work advising Barack Obama (many thanks […]