All posts filed under “advertising

Coincidence?

Coincidence?

A few minutes ago I was playing a track in Winamp, with Gmail open in an Opera window, and on refreshing Gmail, the Google ‘web clip’ at the top of the inbox display contained the same phrase, ‘jet stream’, as the track. Is that merely […]

Coercive atmospherics reach the bus shelter

Coercive atmospherics reach the bus shelter

Jonathan Zittrain discusses scented advertising in bus shelters: the California Milk Processor Board recently tried a campaign with chocolate-chip cookie-scented “aromatic strips”, intended to provoke a thirst for milk, in San Francisco before having to remove them after allergy/chemical sensitivity concerns. The use of scent […]