Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing.
I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about what they’ve done – which techniques and patterns do people recognise that they’ve used, or considered? Do the patterns I’ve identified in the toolkit actually make sense to people who’ve put this stuff into practice strategically? Or do people think about it differently?
So, if you’ve worked on persuasive technology, behaviour change design, or influencing user behaviour in general, across any field where you consider that you’re designing stuff (service design, product design, interaction design, social design, user experience, information architecture, HCI, social marketing, mobile interaction, web design, network engineering, pervasive/ubiquitous computing, transformation design, advertising, urban planning, human factors, ergonomics, built environments, healthcare, environmental, safety, crime prevention – anything, in fact), I’d really appreciate it if you could spare a few minutes to have a go at this survey. It shouldn’t take too long unless you have a lot to tell me about!

‘Designers thinking about the effect they can have on behaviour‘ is a growing theme. The idea with this survey is that if we can collect together some good examples of where and how companies are using these ideas, what’s worked and what hasn’t (and why) (where you’re prepared to talk about it!), it’ll be a useful reference for everyone, as well as (potentially) a series of great case studies to be included in a book (at some point once my PhD’s out of the way). In the meantime, I’ll of course try to feature some of the projects on the blog.
If you take part in the survey, your details will go into a draw to win a classic book on design and behaviour (I’ll do one draw for every 20 participants). I’m not sure what the books will be yet, but there’s a lot to choose from. The survey doesn’t really have a closing date at present – I’ll leave it open as long as it’s getting interest.
Thanks for your help!