McDonald’s, Toledo, Ohio, 1967. Image from DRB62 on Flickr. We’ve looked previously at the effect of portion/packaging sizes as a ‘choice of default’ architecture of control, and I’m aware that I have not yet reviewed Dr Brian Wansink‘s excellent Mindless Eating, which examines this and […]
All posts filed under “Hidden persuaders”
Dishonourable discharge?
Long overdue, I’m currently reading Bruce Schneier‘s excellent Beyond Fear, and realising that in many ways, security thinking overlaps with architectures of control: the goal of so many systems is to control users’ behaviour or to deny the user the ability to perform certain actions. […]
In default, defiance
‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this […]
Detailing and retailing
The dazzle painting of HMS Furious, c. 1918. Image from A Gallery of Dazzle-Painted Ships A couple of weeks ago we looked at casino carpet design – a field where busy, garish graphic design is deliberately employed to repel viewers, and direct their attention somewhere […]
Pier pressure
  Deliberately routing users via a longer or more circuitous route is found in many forms (with a variety of intentions) from misleading road signs, to endless click-through screens, splitting up articles, periodic rearrangement of supermarket shelves, and so on. This kind of forcing function […]
Cleaning up with carpets
Following the recent post looking at aspects of casino and slot machine design, in which I quoted William Choi and Antoine Sindhu’s study – “[Casino] carpeting is often purposefully jarring to the eyes, which draws customers’ gaze upwards toward the machines on the gambling floor” […]
Normalising paranoia
This is brilliant. Chloë Coulson, Erland Banggren and Ben Williams, three Ravensbourne graduates, have put together a project looking at the “culture of fear”, the media’s use of this, and how it affects our everyday state of mind. The outcome is a catalogue, WellBeings™ [PDF […]
Changing behaviour: water meter taps
Three student projects on show at Made in Brunel earlier this month took the idea of moving the function of a water meter to the tap (faucet) itself, to act as a ‘speedometer‘ and thus encourage users to reduce their water usage (or wastage). The […]
Ticket off (reprise)
Last year we looked at the way that the pricing structure of no-change-given ticket machines is often – apparently – designed to lead to overpayment, and I posed the question of whether councils/car park operators actually draw up their budget based on a significant proportion […]
Bad profits
The Gillette Sensor Excel not only comes with a dummy blade, it also only comes with two out of five possible blade slots filled. Images from Sevenblock on Flickr. The razor-blade model in general is something of an old chestnut as far as architectures of […]
Making exercise cooler
Main image and above right: Snowdown aesthetic model; below right: Snowdown functional test rig prototype. Snowdown, by Matthew Barnett, is fantastic. Powered by a child exercising, moving the handle, it crushes ice cubes and compacts them to make snowballs. There are a lot of kids […]
The Terminal Bench
Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch: Flying from the new Heathrow Terminal 5 and facing a lengthy delay? […]