All posts filed under “Emotion

Thoughts on the ‘fun theory’

Thoughts on the ‘fun theory’

The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]

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Some interesting projects (Part 2)

Some interesting projects (Part 2)

Following on from Part 1, here are a couple more very interesting student projects linking design and behaviour. This time, both involve providing feedback on the impact or costs of everyday behaviours in order to get people to think. Tim Holley’s Tio project, developed in […]

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Cialdini on the Beach

Cialdini on the Beach

Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]

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So long, and thanks for all the rubbish

So long, and thanks for all the rubbish

It cost nothing to put this (trilingual) thank-you message on this litter bin at Helsinki Airport. But does this kind of message – a very simple injunctive norm – have more effect on user behaviour than the absence of a message? To what extent does […]

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The Seven Habits of Highly Affective Products

The Seven Habits of Highly Affective Products

A few people, products and experiences have impressed on me the importance of affect, of evoking an emotional response, in persuasion and behaviour change (I’ll admit I haven’t yet addressed how best to incorporate this into the DwI Method). There’s a lot of interesting work […]

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