The Seven Habits of Highly Affective Products

Affective, Blog, Design, Design philosophy, Design with Intent, Designers, Emotion, Good design, Hidden persuaders, Interaction design, Product design, Service design, Sustainability, Techniques of persuasion, Usability, User experience, User Psychology

Affective product
A few people, products and experiences have impressed on me the importance of affect, of evoking an emotional response, in persuasion and behaviour change (I’ll admit I haven’t yet addressed how best to incorporate this into the DwI Method). There’s a lot of interesting work on emotional design, and emotionally durable design, which I do need to investigate further. Indeed, next week, I’ll be attending what sounds like a useful seminar at Central St Martins (no apostrophe), ‘Introducing the Affective in Sustainable Design‘, arranged by Kristina Borjesson.
But it struck me that – assuming the field can be reduced into a simple prescription – what would be useful is a manual called The Seven Habits of Highly Affective Products, leveraging the Stephen Covey-style title. When I say ‘products’, I really ought to say ‘systems’ – services, customer experiences and environments should all be considered in this.
What could those 7 (or n) habits be?
(Actually, The Seven Habits of Highly Effective Products would be pretty useful, too. As would The Seven Habits of Highly Affective Peoplesomeone on Everything2 had a go…)


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