The Seven Habits of Highly Affective Products

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Affective, Design, Design philosophy, Design with Intent, Designers, Emotion, Good design, Hidden persuaders, Interaction design, Product design, Service design, Sustainability, Techniques of persuasion, Usability, User experience, User Psychology

Affective product
A few people, products and experiences have impressed on me the importance of affect, of evoking an emotional response, in persuasion and behaviour change (I’ll admit I haven’t yet addressed how best to incorporate this into the DwI Method). There’s a lot of interesting work on emotional design, and emotionally durable design, which I do need to investigate further. Indeed, next week, I’ll be attending what sounds like a useful seminar at Central St Martins (no apostrophe), ‘Introducing the Affective in Sustainable Design‘, arranged by Kristina Borjesson.
But it struck me that – assuming the field can be reduced into a simple prescription – what would be useful is a manual called The Seven Habits of Highly Affective Products, leveraging the Stephen Covey-style title. When I say ‘products’, I really ought to say ‘systems’ – services, customer experiences and environments should all be considered in this.
What could those 7 (or n) habits be?
(Actually, The Seven Habits of Highly Effective Products would be pretty useful, too. As would The Seven Habits of Highly Affective Peoplesomeone on Everything2 had a go…)


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