All posts filed under “User Psychology

If…

If…

(introducing behavioural heuristics) EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using […]

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dConstructing a workshop

dConstructing a workshop

A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the […]

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Thoughts on the ‘fun theory’

Thoughts on the ‘fun theory’

The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]

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Some interesting projects (Part 1)

Some interesting projects (Part 1)

I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part […]

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Cialdini on the Beach

Cialdini on the Beach

Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]

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frog design on Design with Intent

frog design on Design with Intent

Robert Fabricant of frog design — with whom I had a great discussion a couple of weeks ago in London — has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ — which tackles […]

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What is demand, really?

What is demand, really?

In a lot of the debate and discussion about energy, future electricity generation and metering, improved efficiency and influencing consumer behaviour – at least from an engineering perspective – the term “demand” is used, in conjunction with “supply”, to represent the energy required to be […]

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Persuasive 2009

Persuasive 2009

UPDATED (7 April): Here’s an ‘author version preprint’ of the paper, Influencing Interaction: Development of the Design with Intent Method [PDF, 1.6MB]. At some point soon this version of the paper will downloadable from Brunel’s research archive, while the ‘proper’ version will be available in […]

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Eight design patterns for errorproofing

Eight design patterns for errorproofing

Go straight to the patterns One view of influencing user behaviour – what I’ve called the ‘errorproofing lens’ – treats a user’s interaction with a system as a set of defined target behaviour routes which the designer wants the user to follow, with deviations from […]

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Designed environments as learning systems

Designed environments as learning systems

How much of designing an environment is consciously about influencing how people use it? And how much of that influence is down to users learning what the environment affords them, and acting accordingly? The first question’s central what this blog’s been about over the last […]

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Angular measure

Angular measure

A few years ago I went to a talk at the RCA by Alex Lee, president of OXO International. Apart from a statistic about how many bagel-slicing finger-chopping accidents happen each year in New York city, what stuck in my mind were the angled measuring […]

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