In a world of increasingly complex systems, we could enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. [This article is cross-posted to Medium, where there are some very useful notes attached by readers] We’re heading into […]
All posts filed under “User experience”

Report: Most people just trying to get by
Most people, for most of their day, are trying to get by. Every day is essentially a series of problems, some minor, some major, some requiring more thought than others. Some we care a lot about; some we wish we didn’t have to. Some are […]

If…
(introducing behavioural heuristics) EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using […]

dConstructing a workshop
A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the […]

dConstruct workshop: Influencing behaviour: people, products, services and systems
I’m running a workshop on Wednesday 31st August at dConstruct 2011 in Brighton, and I thought it would be worthwhile explaining in a bit more detail what it’s about, and what we’ll be doing. Here’s the summary from the dConstruct website: Whether we choose to […]

Learning from game design: 11 gambits for influencing user behaviour
Games are great at engaging people for long periods of time, getting them involved, and, if we put it bluntly, influencing people’s behaviour through their very design. Something conspicuously missing from Design with Intent v.0.9 is a satisfactory treatment of the kinds of techniques for […]

User-centred design for energy efficiency in buildings: TSB competition
The deadline’s fast approaching (mid-day 17th Dec) for the UK Technology Strategy Board‘s ‘User-centred design for energy efficiency in buildings’ competition [PDF] – there’s an introduction from Fionnuala Costello here. This is an exciting initiative which aims to bring together (in a 5-day ‘sandpit’) people […]

Thoughts on the ‘fun theory’
The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]

Cialdini on the Beach
Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]

Sort some cards and win a copy of The Hidden Dimension
UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way… If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having […]

Modelling users: Pinballs, shortcuts and thoughtfulness
The different approaches to influencing people’s behaviour outlined in the Design with Intent toolkit are pretty diverse. Working out how to apply them to your design problem, and when they might be useful, probably requires you, as a designer, to think of “the user” or […]

‘Smart meters’: some thoughts from a design point of view
Here’s my (rather verbose) response to the three most design-related questions in DECC’s smart meter consultation that I mentioned earlier today. Please do get involved in the discussion that Jamie Young’s started on the Design & Behaviour group and on his blog at the RSA. […]

frog design on Design with Intent
Robert Fabricant of frog design — with whom I had a great discussion a couple of weeks ago in London — has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ — which tackles […]

Two events next week
Next Wednesday evening, 27th May, I’ll be giving a presentation about Design with Intent at SkillSwap Brighton’s ‘Skillswap Goes Behavioural’ alongside Ben Maxwell from Onzo (pioneers of some of the most interesting home energy behaviour change design work going on at present). I hope I’ll […]

The ‘You Are Here’ Use-mark
Who really needs a “You Are Here” marker when other visitors’ fingers have done the work for you? (Above, in Florence; below, in San Francisco) Use-marks, like desire paths, are a kind of emergent behaviour record of previous users’ perceptions (and perceived affordances), intentions, behaviours […]

What is demand, really?
In a lot of the debate and discussion about energy, future electricity generation and metering, improved efficiency and influencing consumer behaviour – at least from an engineering perspective – the term “demand” is used, in conjunction with “supply”, to represent the energy required to be […]