All posts filed under “Techniques of persuasion

Persuasion for peace

Persuasion for peace

Influencing individual people’s behaviour often seems to be about mundane or trivial things, such as choosing one type of magazine subscription over another, or using less shower gel in a hotel bathroom. But if we’re honest, it’s only in aggregate that behaviour change is going […]

comments 6
Thoughts on the ‘fun theory’

Thoughts on the ‘fun theory’

The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]

comments 8
Some interesting projects (Part 2)

Some interesting projects (Part 2)

Following on from Part 1, here are a couple more very interesting student projects linking design and behaviour. This time, both involve providing feedback on the impact or costs of everyday behaviours in order to get people to think. Tim Holley’s Tio project, developed in […]

comments 7
Some interesting projects (Part 1)

Some interesting projects (Part 1)

I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part […]

comment 1
Cialdini on the Beach

Cialdini on the Beach

Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]

comments 3
Persuasive 2009

Persuasive 2009

UPDATED (7 April): Here’s an ‘author version preprint’ of the paper, Influencing Interaction: Development of the Design with Intent Method [PDF, 1.6MB]. At some point soon this version of the paper will downloadable from Brunel’s research archive, while the ‘proper’ version will be available in […]

comments 2
London Design Festival: Greengaged

London Design Festival: Greengaged

The London Design Festival always throws up some interesting events, especially involving clever people trying new things in design and sharing their experiences and expertise. This year, the Design Council are running Greengaged, a “sustainability hub… developed and organised by [re]design, thomas.matthews and Kingston University […]

comments 7
Richard Thaler at the RSA

Richard Thaler at the RSA

Richard Thaler, co-author of Nudge (which is extremely relevant to the Design with Intent research), gave a talk at the RSA in London today, and, though only mentioned briefly, he clearly drew the links between design and behaviour change. Some notes/quotes I scribbled down:

comments 4
Designing Safe Living

Designing Safe Living

Lancaster University’s interdisciplinary Institute for Advanced Studies (no, not that one) has been running a research programme, New Sciences of Protection, culminating in a conference, Designing Safe Living, on 10-12 July, “investigat[ing] ‘protection’ at the intersections of security, sciences, technologies, markets and design.” The keynote […]

comment 1
The Seven Habits of Highly Affective Products

The Seven Habits of Highly Affective Products

A few people, products and experiences have impressed on me the importance of affect, of evoking an emotional response, in persuasion and behaviour change (I’ll admit I haven’t yet addressed how best to incorporate this into the DwI Method). There’s a lot of interesting work […]

comments 8
Exploiting the desire for order

Exploiting the desire for order

I met a lot of remarkable people in Finland, and some of them – they know who they are – have given me a lot to think about, in a good way, about lots of aspects of life, psychology and its relation to design. Thanks […]

comments 7
Lights reminding you to turn things off

Lights reminding you to turn things off

Duncan Drennan, who writes the very thoughtful Art of Engineering blog, notes something extremely interesting: standby lights, if they’re annoying/visible enough, can actually motivate users to switch the device off properly: Our DVD player has (to me) the most irritating standby light that I have […]

comments 4
Nudges and the power of choice architecture

Nudges and the power of choice architecture

An ‘advance uncorrected page proof’ of Nudge I managed to get off Abebooks. Thanks to Hien Nguyen for the photo. Nudge, by Richard Thaler and Cass Sunstein, is a publishing sensation of the moment, no doubt helped by Thaler’s work advising Barack Obama (many thanks […]

comments 4
Design with Intent presentation from Persuasive 2008

Design with Intent presentation from Persuasive 2008

Dan Lockton: Design With Intent (Persuasive 2008) view presentation (tags: environment affordances sustainability lockton) EDIT: I’ve now added the audio! Thanks everyone for the suggestions on how best to do it; the audio is hosted on this site rather than the Internet Archive as the […]

comments 4