All posts filed under “Techniques of persuasion

Nudges and the power of choice architecture

Nudges and the power of choice architecture

An ‘advance uncorrected page proof’ of Nudge I managed to get off Abebooks. Thanks to Hien Nguyen for the photo. Nudge, by Richard Thaler and Cass Sunstein, is a publishing sensation of the moment, no doubt helped by Thaler’s work advising Barack Obama (many thanks […]

Lights reminding you to turn things off

Lights reminding you to turn things off

Duncan Drennan, who writes the very thoughtful Art of Engineering blog, notes something extremely interesting: standby lights, if they’re annoying/visible enough, can actually motivate users to switch the device off properly: Our DVD player has (to me) the most irritating standby light that I have […]

Exploiting the desire for order

Exploiting the desire for order

I met a lot of remarkable people in Finland, and some of them – they know who they are – have given me a lot to think about, in a good way, about lots of aspects of life, psychology and its relation to design. Thanks […]

The Seven Habits of Highly Affective Products

The Seven Habits of Highly Affective Products

A few people, products and experiences have impressed on me the importance of affect, of evoking an emotional response, in persuasion and behaviour change (I’ll admit I haven’t yet addressed how best to incorporate this into the DwI Method). There’s a lot of interesting work […]

Design with Intent presentation from Persuasive 2008

Design with Intent presentation from Persuasive 2008

Dan Lockton: Design With Intent (Persuasive 2008) view presentation (tags: environment affordances sustainability lockton) EDIT: I’ve now added the audio! Thanks everyone for the suggestions on how best to do it; the audio is hosted on this site rather than the Internet Archive as the […]

User intent and emergence

User intent and emergence

Something which came out of the seminar at Brunel earlier this week (thanks to everyone who came along) was the idea that any method of selecting ways to design products that aim to shape or guide users’ behaviour really must incorporate some evaluation of users’ […]

Seminar, 27th May

Seminar, 27th May

I’ll be giving a brief seminar at Brunel on Tuesday 27th May, in advance of presenting at Persuasive 2008 – it’s a bit of a practice/rehearsal, to be honest…

Ann Thorpe: Can artefacts be activists?

Ann Thorpe: Can artefacts be activists?

Ann Thorpe, author of the intriguing-sounding Designer’s Atlas of Sustainability – is pursuing an interesting investigation into design activism: Some of the basic issues around design activism include: # isn’t all design activism? # how much design should be activist — aren’t designers supposed to […]

Best bitter

Best bitter

Bitrex, the world’s most bitter substance, is what’s known as a taste aversive – added to products which might seem tasty to humans (especially children) to persuade them not to drink them, or to spit out what they’ve already drunk. It’s a similar idea to […]

Designing Safe Living

Designing Safe Living

Lancaster University’s interdisciplinary Institute for Advanced Studies (no, not that one) has been running a research programme, New Sciences of Protection, culminating in a conference, Designing Safe Living, on 10-12 July, “investigat[ing] ‘protection’ at the intersections of security, sciences, technologies, markets and design.” The keynote […]

Richard Thaler at the RSA

Richard Thaler at the RSA

Richard Thaler, co-author of Nudge (which is extremely relevant to the Design with Intent research), gave a talk at the RSA in London today, and, though only mentioned briefly, he clearly drew the links between design and behaviour change. Some notes/quotes I scribbled down: