‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this […]
All posts filed under “Friction”
Friday quote: Friction
“If the point of contact between the product and the people becomes a point of friction, then the Industrial Designer has failed.” Henry Dreyfuss, Designing for People, 1955 Cognitive friction is one thing, and generally a result rather than a deliberate strategy; process friction is […]
Eight design patterns for errorproofing
Go straight to the patterns One view of influencing user behaviour – what I’ve called the ‘errorproofing lens’ – treats a user’s interaction with a system as a set of defined target behaviour routes which the designer wants the user to follow, with deviations from […]
Process friction
Koranteng Ofosu-Amaah kindly sent me a link to this article by Ben Hyde: I once had a web product that failed big-time. A major contributor to that failure was tedium of getting new users through the sign-up process. Each screen they had to step triggered […]