A lot of people send me ideas and suggestions for the blog, for which I’m very grateful indeed, but which I don’t always get round to investigating or posting or dealing with in a timely manner. Or sometimes I note them, use them as examples […]
All posts filed under “Techniques of persuasion”
Persuasive 2009
UPDATED (7 April): Here’s an ‘author version preprint’ of the paper, Influencing Interaction: Development of the Design with Intent Method [PDF, 1.6MB]. At some point soon this version of the paper will downloadable from Brunel’s research archive, while the ‘proper’ version will be available in […]
London Design Festival: Greengaged
The London Design Festival always throws up some interesting events, especially involving clever people trying new things in design and sharing their experiences and expertise. This year, the Design Council are running Greengaged, a “sustainability hub… developed and organised by [re]design, thomas.matthews and Kingston University […]
Some interesting projects (Part 1)
I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part […]
Some interesting projects (Part 2)
Following on from Part 1, here are a couple more very interesting student projects linking design and behaviour. This time, both involve providing feedback on the impact or costs of everyday behaviours in order to get people to think. Tim Holley’s Tio project, developed in […]
Thoughts on the ‘fun theory’
The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]
Persuasion for peace
Influencing individual people’s behaviour often seems to be about mundane or trivial things, such as choosing one type of magazine subscription over another, or using less shower gel in a hotel bathroom. But if we’re honest, it’s only in aggregate that behaviour change is going […]
Cialdini on the Beach
Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]
Deliberately creating worry
Swedish creativity lecturer Fredrik Härén mentions an interesting architecture of control anecdote in his The Idea Book: One of the cafés in an international European airport was often full. The problem was that people sat nursing their coffees for a long time as they waited […]
Controlling Shoppers
The ‘anarchitect’ group, Space Hijackers* have an interesting A-Z of Retail Tricks To Make You Shop – mostly psychological – including a couple of fascinating examples which aren’t well known, e.g. “Supermarkets used to have a trick placing slightly smaller tiles on the floor in […]
New Scientist : Crowds silenced by delayed echoes
Via Boing Boing – ‘Hooligan chants silenced by delayed echoes’, a New Scientist story looking at the work of Dutch researchers who are using out-of-sync replayed sound to disrupt synchronised chanting at football matches. “Soccer hooligans could be silenced by a new sound system that […]
Changing norms
Via Steve Portigal’s All this ChittahChattah, a short but succinct article by John King, from the San Francisco Chronicle noting just how quietly certain features have started to become embedded in our environment, most notably (from this blog’s point of view), anti-skateboarding measures, traffic calming […]