McDonald’s, Toledo, Ohio, 1967. Image from DRB62 on Flickr. We’ve looked previously at the effect of portion/packaging sizes as a ‘choice of default’ architecture of control, and I’m aware that I have not yet reviewed Dr Brian Wansink‘s excellent Mindless Eating, which examines this and […]
All posts filed under “Retail”
In default, defiance
‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this […]
Detailing and retailing
The dazzle painting of HMS Furious, c. 1918. Image from A Gallery of Dazzle-Painted Ships A couple of weeks ago we looked at casino carpet design – a field where busy, garish graphic design is deliberately employed to repel viewers, and direct their attention somewhere […]
Pier pressure
  Deliberately routing users via a longer or more circuitous route is found in many forms (with a variety of intentions) from misleading road signs, to endless click-through screens, splitting up articles, periodic rearrangement of supermarket shelves, and so on. This kind of forcing function […]
Cleaning up with carpets
Following the recent post looking at aspects of casino and slot machine design, in which I quoted William Choi and Antoine Sindhu’s study – “[Casino] carpeting is often purposefully jarring to the eyes, which draws customers’ gaze upwards toward the machines on the gambling floor” […]
The Terminal Bench
Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch: Flying from the new Heathrow Terminal 5 and facing a lengthy delay? […]
Persuasion & control round-up
New Scientist: Recruiting Smell for the Hard Sell Samsung’s coercive atmospherics strategy involves the smell of honeydew melon: THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, […]
Controlling Shoppers
The ‘anarchitect’ group, Space Hijackers* have an interesting A-Z of Retail Tricks To Make You Shop – mostly psychological – including a couple of fascinating examples which aren’t well known, e.g. “Supermarkets used to have a trick placing slightly smaller tiles on the floor in […]
High frequency ringtone download
High frequencies being tested in the urban badlands: see, no teenagers here! A lot of people find this site through searching for something along the lines of ‘Mosquito high frequency anti-teenager ringtone’, and are presumably disappointed when they find that there is no such ringtone […]
High frequency wave files back up again
They’re back up (well, the wave files anyway), thanks to the Internet Archive.
‘Labels on digital content should spell out how easy it is to move from gadget to gadget’
A warning label mockup* The BBC is reporting that the All Party Internet Group (APIG), a cross-party group of MPs, has made some intelligent – and interesting – recommendations about explaining DRM more fully to consumers: “The MPs’ report made several recommendations and called on […]
A couple of stories from the Consumerist
“Is Sylvester Stallone Taking Over Your TV?” – anecdotal suggestion that some digital video recorders may be attempting to ‘push’ certain movie franchises in the run-up to release by recording (unrequested) previous titles in a series, or with the same actors. Well, this is totally […]