(introducing behavioural heuristics) EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using […]
All posts filed under “User Psychology”
dConstructing a workshop
A couple of weeks ago, at dConstruct 2011 in Brighton, 15 brave participants took part in my full-day workshop ‘Influencing behaviour: people, products, services and systems’, with which I was very kindly assisted by Sadhna Jain from Central Saint Martins. As a reference for the […]
dConstruct workshop: Influencing behaviour: people, products, services and systems
I’m running a workshop on Wednesday 31st August at dConstruct 2011 in Brighton, and I thought it would be worthwhile explaining in a bit more detail what it’s about, and what we’ll be doing. Here’s the summary from the dConstruct website: Whether we choose to […]
Learning from game design: 11 gambits for influencing user behaviour
Games are great at engaging people for long periods of time, getting them involved, and, if we put it bluntly, influencing people’s behaviour through their very design. Something conspicuously missing from Design with Intent v.0.9 is a satisfactory treatment of the kinds of techniques for […]
User-centred design for energy efficiency in buildings: TSB competition
The deadline’s fast approaching (mid-day 17th Dec) for the UK Technology Strategy Board‘s ‘User-centred design for energy efficiency in buildings’ competition [PDF] – there’s an introduction from Fionnuala Costello here. This is an exciting initiative which aims to bring together (in a 5-day ‘sandpit’) people […]
Thoughts on the ‘fun theory’
The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]
Some interesting projects (Part 1)
I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part […]
Cialdini on the Beach
Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]
Modelling users: Pinballs, shortcuts and thoughtfulness
The different approaches to influencing people’s behaviour outlined in the Design with Intent toolkit are pretty diverse. Working out how to apply them to your design problem, and when they might be useful, probably requires you, as a designer, to think of “the user” or […]
‘Smart meters’: some thoughts from a design point of view
Here’s my (rather verbose) response to the three most design-related questions in DECC’s smart meter consultation that I mentioned earlier today. Please do get involved in the discussion that Jamie Young’s started on the Design & Behaviour group and on his blog at the RSA. […]
frog design on Design with Intent
Robert Fabricant of frog design — with whom I had a great discussion a couple of weeks ago in London — has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ — which tackles […]
What is demand, really?
In a lot of the debate and discussion about energy, future electricity generation and metering, improved efficiency and influencing consumer behaviour – at least from an engineering perspective – the term “demand” is used, in conjunction with “supply”, to represent the energy required to be […]
Persuasive 2009
UPDATED (7 April): Here’s an ‘author version preprint’ of the paper, Influencing Interaction: Development of the Design with Intent Method [PDF, 1.6MB]. At some point soon this version of the paper will downloadable from Brunel’s research archive, while the ‘proper’ version will be available in […]
Eight design patterns for errorproofing
Go straight to the patterns One view of influencing user behaviour – what I’ve called the ‘errorproofing lens’ – treats a user’s interaction with a system as a set of defined target behaviour routes which the designer wants the user to follow, with deviations from […]
Designed environments as learning systems
How much of designing an environment is consciously about influencing how people use it? And how much of that influence is down to users learning what the environment affords them, and acting accordingly? The first question’s central what this blog’s been about over the last […]
Angular measure
A few years ago I went to a talk at the RCA by Alex Lee, president of OXO International. Apart from a statistic about how many bagel-slicing finger-chopping accidents happen each year in New York city, what stuck in my mind were the angled measuring […]