Design-Behaviour website launched

Blog, Blogosphere, Design, Design philosophy, Design with Intent, Designers, Environmental, Good design, Interaction design, PhD, Product design, Sustainability, Techniques of persuasion, Technology policy

Screenshot from
Loughborough’s Dr Debra Lilley, who has done extensive research into designing for behavioural change, has just launched an excellent new website, Design-Behaviour, which brings together her research findings and some great examples of behaviour-changing products from different fields to illustrate the approaches identified. The site is:

[A] resource specifically developed to support designers and engineers in exploring how design (in its broadest sense) can influence user behaviour to reduce the social and environmental impacts of products during use… You can use this site to find information about design-led approaches for behavioural change and learn how others have applied these approaches in practice.

Most of the examples on the site relate to design for sustainable behaviour, but there are also some aiming to curb ‘inappropriate’ social behaviour, such as impolite mobile phone use. The next step planned for the site is a discussion of some of the ethical issues surrounding behaviour change and the persuasion-coercion dimension – this is especially important and will be a welcome addition.
Thanks to Debra for letting me know.