The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]
Design for Conversion
Design for Conversion: The Mobile Edition – taking place on 11th of December in Amsterdam – looks like a great conference. Organised by Arjan Haring, it’s described as “a mashup of persuasive design, principles of persuasion and evidence based marketing” and brings together user experience […]
Persuasion for peace
Influencing individual people’s behaviour often seems to be about mundane or trivial things, such as choosing one type of magazine subscription over another, or using less shower gel in a hotel bathroom. But if we’re honest, it’s only in aggregate that behaviour change is going […]
Three quotes from clever people
“Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the […]
Through London with the DwI goggles on
As I’ve admitted before, having the idea of ‘design that’s intended to influence behaviour’ on my mind a lot of the time does sometimes lead to seeing everything with that filter in place: [It’s] a kind of conspiracy bias, ascribing to design intent that which […]
User-centred design for energy efficiency in buildings: TSB competition
The deadline’s fast approaching (mid-day 17th Dec) for the UK Technology Strategy Board‘s ‘User-centred design for energy efficiency in buildings’ competition [PDF] – there’s an introduction from Fionnuala Costello here. This is an exciting initiative which aims to bring together (in a 5-day ‘sandpit’) people […]
What’s happening with the toolkit (Part 1)
It’s 8 months since the Design with Intent Toolkit v.0.9 went online and I’ve had incredibly useful feedback from a whole range of people who’ve tried it out on different kinds of briefs and problems. As mentioned a couple of months ago, the toolkit poster […]
Cialdini on the Beach
Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]
Sort some cards and win a copy of The Hidden Dimension
UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way… If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having […]
Modelling users: Pinballs, shortcuts and thoughtfulness
The different approaches to influencing people’s behaviour outlined in the Design with Intent toolkit are pretty diverse. Working out how to apply them to your design problem, and when they might be useful, probably requires you, as a designer, to think of “the user” or […]
Cognitive Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Cognitive Lens […]
Persuasive Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Persuasive Lens […]