The ‘Piano Staircase’ from Volkswagen’s thefuntheory.com The Fun Theory (Rolighetsteorin), a competition / campaign / initiative from Volkswagen Sweden – created by DDB Stockholm – has been getting a lot of attention in the last couple of weeks from both design-related people and other commentators […]
All posts filed under “Norms”

‘Smart meters’: some thoughts from a design point of view
Here’s my (rather verbose) response to the three most design-related questions in DECC’s smart meter consultation that I mentioned earlier today. Please do get involved in the discussion that Jamie Young’s started on the Design & Behaviour group and on his blog at the RSA. […]

The ‘You Are Here’ Use-mark
Who really needs a “You Are Here” marker when other visitors’ fingers have done the work for you? (Above, in Florence; below, in San Francisco) Use-marks, like desire paths, are a kind of emergent behaviour record of previous users’ perceptions (and perceived affordances), intentions, behaviours […]

Designed environments as learning systems
How much of designing an environment is consciously about influencing how people use it? And how much of that influence is down to users learning what the environment affords them, and acting accordingly? The first question’s central what this blog’s been about over the last […]

Stuff that matters: Unpicking the pyramid
Most things are unnecessary. Most products, most consumption, most politics, most writing, most research, most jobs, most beliefs even, just aren’t useful, for some scope of ‘useful’. I’m sure I’m not the first person to point this out, but most of our civilisation seems to […]

Placebo buttons, false affordances and habit-forming
This is a great graph from GraphJam, by ‘Bloobeard’. It raises the question, of course, whether the ‘door close’ buttons on lifts/elevators really do actually do anything, or are simply there to ‘manage expectations‘ or act as a placebo. The Straight Dope has quite a […]

The detail of everyday interaction
Understanding what people really do when they carry out some ‘simple’ task, as opposed to what designers assume they do, is important. Even something as mundane as boiling a kettle to make a cup of tea or coffee is fraught with variability, slips, mistaken assumptions […]

Thoughtful Acts
Above & below: ‘Push’ Table by Jennifer Hing. Jane Fulton Suri‘s wonderful Thoughtless Acts? chronicles, visually, “those intuitive ways we adapt, exploit, and react to things in our environment; things we do without really thinking” – effectively, examples of valid affordances perceived by users, which […]

So long, and thanks for all the rubbish
It cost nothing to put this (trilingual) thank-you message on this litter bin at Helsinki Airport. But does this kind of message – a very simple injunctive norm – have more effect on user behaviour than the absence of a message? To what extent does […]

Motel 6cc
The plastic* of this built-in Dove shower cream bottle I encountered in a Finnish hotel recently was significantly stiffer than the consumer retail version. The idea is that you press the side of the bottle where indicated to dispense some cream, but it didn’t deform […]

Chute the messenger
This is a communal rubbish chute serving a block of flats. The cross-sectional area of the aperture revealed by opening the hatch should be smaller than the cross-sectional area of the chute itself, so there’s less chance of rubbish bags getting stuck, even when someone […]

Review: Architecture as Crime Control by Neal Katyal
Review: Katyal, N. K. “Architecture as Crime Control”, Yale Law Journal, March 2002, Vol 111, Issue 5. Professor Neal Kumar Katyal of Georgetown University Law School, best-known for being (successful) lead counsel in the Hamdan v. Rumsfeld case dealing with Guantanamo Bay detainees, has also […]

Persuasion & control round-up
New Scientist: Recruiting Smell for the Hard Sell Samsung’s coercive atmospherics strategy involves the smell of honeydew melon: THE AIR in Samsung’s flagship electronics store on the upper west side of Manhattan smells like honeydew melon. It is barely perceptible but, together with the soft, […]

In default, defiance
‘Choice of default’ is a theme which has come up a few times on the blog: in general, many people accept the options/settings presented to them, and do not question or attempt to alter them. The possibilities for controlling or shaping users’ behaviour in this […]

The Terminal Bench
Mags L Halliday – author of the Doctor Who novel History 101 – let me know about an ‘interesting’ design tactic being used at Heathrow’s Terminal 5. From the Guardian, by Julia Finch: Flying from the new Heathrow Terminal 5 and facing a lengthy delay? […]

Bad profits
The Gillette Sensor Excel not only comes with a dummy blade, it also only comes with two out of five possible blade slots filled. Images from Sevenblock on Flickr. The razor-blade model in general is something of an old chestnut as far as architectures of […]