“Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the […]
All posts filed under “Design philosophy”
Persuasion for peace
Influencing individual people’s behaviour often seems to be about mundane or trivial things, such as choosing one type of magazine subscription over another, or using less shower gel in a hotel bathroom. But if we’re honest, it’s only in aggregate that behaviour change is going […]
Some interesting projects (Part 1)
I’ve come across some interesting student projects at various shows and exhibitions this summer, some of which address the relationship between design and people’s behaviour in different situations, and some of which explicitly aim to influence what people do and think. Here’s a selection (Part […]
A survey for designers: more books to win
Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing. I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about […]
Cialdini on the Beach
Self-monitoring is one of the most common persuasive techniques used in interface design: basically, giving people feedback on what they’re doing and what they’ve done. There are lots of issues about which kinds of feedback work best, in what circumstances, pairing it with feedforward, i.e. […]
Sort some cards and win a copy of The Hidden Dimension
UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way… If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having […]
Modelling users: Pinballs, shortcuts and thoughtfulness
The different approaches to influencing people’s behaviour outlined in the Design with Intent toolkit are pretty diverse. Working out how to apply them to your design problem, and when they might be useful, probably requires you, as a designer, to think of “the user” or […]
‘Smart meters’: some thoughts from a design point of view
Here’s my (rather verbose) response to the three most design-related questions in DECC’s smart meter consultation that I mentioned earlier today. Please do get involved in the discussion that Jamie Young’s started on the Design & Behaviour group and on his blog at the RSA. […]
frog design on Design with Intent
Robert Fabricant of frog design — with whom I had a great discussion a couple of weeks ago in London — has an insightful new article up at frog’s Design Mind, titled, oddly enough, ‘Design with Intent: how designers can influence behaviour’ — which tackles […]
The ‘You Are Here’ Use-mark
Who really needs a “You Are Here” marker when other visitors’ fingers have done the work for you? (Above, in Florence; below, in San Francisco) Use-marks, like desire paths, are a kind of emergent behaviour record of previous users’ perceptions (and perceived affordances), intentions, behaviours […]
Anti-teenager “pink lights to show up acne”
In a similar vein to the Mosquito, intentionally shallow steps (and, superficially at least–though not really–blue lighting in toilets, which Raph d’Amico dissects well here), we now have residents’ associations installing pink lighting to highlight teenagers’ acne and so drive them away from an area: […]
Eight design patterns for errorproofing
Go straight to the patterns One view of influencing user behaviour – what I’ve called the ‘errorproofing lens’ – treats a user’s interaction with a system as a set of defined target behaviour routes which the designer wants the user to follow, with deviations from […]
The Hacker’s Amendment
Congress shall pass no law limiting the rights of persons to manipulate, operate, or otherwise utilize as they see fit any of their possessions or effects, nor the sale or trade of tools to be used for such purposes. From Artraze commenting on this Slashdot […]
Designed environments as learning systems
How much of designing an environment is consciously about influencing how people use it? And how much of that influence is down to users learning what the environment affords them, and acting accordingly? The first question’s central what this blog’s been about over the last […]
Heating debate
Central heating systems have interfaces, and many of us interact with them every day, even if only by experiencing their effects. But there’s a lot of room for improvement. They’re systems where (unlike, say, a car) we don’t generally get instantaneous feedback on the changes […]
What’s the deal with angled steps?
It’s a simple question, really, to any readers with experience in urban planning and specifying architectural features: what is the reasoning behind positioning steps at an angle such as this set (left and below) leading down to the Queen’s Walk near London Bridge station? Obviously […]