(introducing behavioural heuristics) EDIT (April 2013): An article based on the ideas in this post has now been published in the International Journal of Design – which is open-access, so it’s free to read/share. The article refines some of the ideas in this post, using […]
All posts filed under “DwI Method”

Design with Intent toolkit 1.0 now online
It’s been a long time coming, but a year after v.0.9, the new Design with Intent toolkit, DwI v.1.0, is ready. Officially titled Design with Intent: 101 Patterns for Influencing Behaviour Through Design, it’s in the form of 101 simple cards, each illustrating a particular […]

Learning from game design: 11 gambits for influencing user behaviour
Games are great at engaging people for long periods of time, getting them involved, and, if we put it bluntly, influencing people’s behaviour through their very design. Something conspicuously missing from Design with Intent v.0.9 is a satisfactory treatment of the kinds of techniques for […]

What’s happening with the toolkit (Part 2): Interaction design: how you can be part of it
Following on from part 1, here are a few of the ‘new’ design patterns that are going to be in v.0.95 of the Design with Intent toolkit, but for which I don’t yet have very good ‘design’ examples. Any suggestions, or photos / screenshots would […]

What’s happening with the toolkit (Part 1)
It’s 8 months since the Design with Intent Toolkit v.0.9 went online and I’ve had incredibly useful feedback from a whole range of people who’ve tried it out on different kinds of briefs and problems. As mentioned a couple of months ago, the toolkit poster […]

What’s been going on recently
RSA Design Directions 2009/10 The RSA’s 2009/10 Design Directions competition has been launched, which means up and down the country there are design students and new graduates working on one of the pretty wide selection of briefs. Given the RSA’s aim of ‘removing barriers to […]

September workshop sessions: invitation
As part of my PhD I’m testing different variants of the Design with Intent toolkit with designers (and design students) to find out how well different configurations work when a designer’s faced with a brief about influencing user behaviour: how useful are the ideas in […]

A survey for designers: more books to win
Following last week’s card-sorting exercise (which went really well – thanks to everyone who took part), here’s something a bit more open-ended and ongoing. I’m trying to find out how designers and design teams (in-house or consultancies) who’ve worked on influencing user behaviour think about […]

Sort some cards and win a copy of The Hidden Dimension
UPDATE: Thanks everyone – 10 participants in just a few hours! The study’s closed now – congratulations to Ville Hjelm whose book is now on its way… If you’ve got a few minutes spare, are interested in the Design with Intent techniques, and fancy having […]

Modelling users: Pinballs, shortcuts and thoughtfulness
The different approaches to influencing people’s behaviour outlined in the Design with Intent toolkit are pretty diverse. Working out how to apply them to your design problem, and when they might be useful, probably requires you, as a designer, to think of “the user” or […]

Coming up for air, briefly
Thanks for all the responses to the Design with Intent Toolkit – it’s got a heartening reception from lots of very interesting people, and has brought some great opportunities. I hope to be able to deal with all this effectively! Thanks too to all the […]

Security Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Security Lens […]

Visual Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Visual Lens […]

Errorproofing Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Errorproofing Lens […]

Persuasive Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Persuasive Lens […]

Cognitive Lens: The Patterns
Bonjour / Goeiendag to visitors from Design for Persuasion: while you’re here, you might also like to download a free poster [PDF] which has 12 of the Design with Intent patterns on it in a handy reference form. Thanks for stopping by! The Cognitive Lens […]